I found it pretty good, the main trio of protagonists are likable and they've got good chemistry. I like Kylo as a villain. Some people have said that it's basically just A New Hope, but I don't think it's a bad thing, the familiar narrative structure helped them make a good film and hopefully a springboard to jump into some new territory in the sequel.
I think Rey was especially likable. I didn't realize this, but I was recently checking out some of the billions of Star Wars merch at my local Target and Wal-mart and I noticed...none of it has Rey on it. I found one poster of her. That's literally it. I guess as my girlfriend pointed out that's a huge complaint online too. I guess back in the day Leia didn't get much love either.
There was a ton of fresh Vader and Boba Fett merch though.